What do you do at Lori Weitzner Design?
I think of myself as the visionary of the company. I try to make LWD a profitable creative force and a happy place for all my employees by bringing in projects that are challenging and interesting. I see myself much of the time as "steering a ship." There is a lot of collaboration at our studio and my goal is to inspire my team to create things that are not just beautiful but also viable and innovative. Of course sometimes I also can drive them a little bit crazy- but that is just part of the creative process.
What did you go to school for?
I was a fine art major at Syracuse University until my professor told me I would never make a living as an artist and suggested I switched to textile design! After being more than a little insulted, I did indeed switch my major and have never looked back. I love design and find it so much more interesting as a profession. And the fact is that I am a much better designer then a fine artist!
How did you get started at Lori Weitzner Design?
When I got out of school I worked at a large bedding company called Fieldcrest Mills designing bedding and towels. I was miserable painting small little flowers all day long and wanted to be more creative than that. So I quit after a year and went to Europe where I made my way to Milan and then Zurich designing for such companies as Missoni and Schlossberg. When I returned I founded my own design studio called Lori Weitzner Design!
Favorite part of your job?
I would have to say that the color work is my favorite part of the job for me. Specifying and selecting colors for all our various materials is really like meditation for me. I also love meeting new potential collaborators and figuring out how to take on the project; what the process will be and dive in. I am always thinking about what's next!
Least favorite part of your job?
What's one thing you can’t live without?
That’s is a hard question. I guess I would say novels. I am always reading and love my books! My favorite book is the Color of Water by James McBride.
There are so many. Paul Klee is my favorite painter of all time. I love love love Hussein Chalayan's art inspired fashions, Sandra Davolio's ceramics, and Tom Joyce's bronzes just to name a few.
What is a goal you have for yourself at the moment?
Staying calm and centered and trying to turn worry into faith. It seems like it would be so simple but it’s not. I am often finding myself worrying about things and it does not help any situation. I have been trying yoga and meditation but it is not quite working yet! I will keep trying.
A Room With a View is one of my favorite films (I am a romantic).
One piece of advice you can offer somebody who wants a job like yours?
Be kind. Always. Be willing to take risks. Trust in your creativity. Be a good listener. Have patience. Have dreams. Go for what you want, not what you think is possible.
Last month De Sousa Hughes and Luxe Magazine hosted a book singing for my new book Ode to Color. It was so great seeing my friends David Hamilton from Elle Decor, Geoffrey De Sousa, Erik Hughes, and Lisa Lovely from Luxe Magazine.