What do you do at Lori Weitzner Design?
I wear many hats in the studio, but my main role is managing all the fabric developments. This means that I develop surface designs, meet with mills from all over the world, and correspond with them to develop quality samples and color blankets. Once the development process is complete, we go through the launch process, which means gathering all the specifications for each item, working with the operations team to manage production and sampling, working with the marketing department to develop sales tools, and finally, helping to train our sales reps so they can confidently bring our collections to market. We launch two collections a year, so there’s never a dull moment.
What did you go to school for?
Textile Design at Rhode Island School Design
How did you get started at Lori Weitzner Design?
My path to this job was a little bumpy. I was laid off in the wake of the financial crisis of 2008, but colleagues from my old job connected me with Lori. I was incredibly fortunate to land where I did when I did.
Sumitra and Lori reviewing student work at PhillyU
Favorite part of your job?
I really enjoy working with the LWD team. Almost everyone who has ever worked here keeps in touch and becomes a kind of extended family. I also love being able to get my hands dirty and create artwork and prototypes.
"Coffee Beans" blockprint by Sumitra
"Crossing Flowers" cyanotype by Sumitra
"Diamonds" embroidery by Sumitra
Least favorite part of your job?
Production issues are inevitable, but never fun.
What's one thing you can’t live without?
Kisses from my toddler and coffee.
Sumitra's two-year-old son, Miles
Favorite artists/designers?
I loved the quiet intensity of the Agnes Martin show at the Guggenheim last year.
Agnes Martin; Untitled Series
What is a goal you have for yourself at the moment?
Since I became a mom two years ago, I have a lot more to juggle between work and family. When one part of my life is going smoothly, another part is sure to be a mess (sometimes a literal mess, sometimes a figurative mess!). I am working to stay steady amidst the ups and downs.
One piece of advice you can offer somebody who wants a job like yours?
Put your heart into your work, but don’t lose sight of the details. In my experience, the design process is binary – one part creative and out of the box, one part very type A and focused. It’s important to develop both skill sets if you want to be successful in the industry.